HERALD NEWS/O JORNAL: NEW BEDFORD — The Immigrants’ Assistance Center is rebranding itself with the main goal of “Empowering immigrants for citizenship and workforce readiness.”

The center unveiled its new brand identity at the organization’s annual Spring Fundraiser held at the New BedfordWhalingCenter on April 4. The event served to introduce IAC’s new logo and website.

In her remarks, Helena da Silva Hughes, the center’s executive director, shared IAC’s development and growth plans, pointing out that it must raise its visibility, position itself for the future and immediately expand its services due to an unprecedented level of need for its services in the New Bedford area.

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